There is often a link to a longer description below that.
In the personal portfolio below, you can see this technique in action.
You can’t see it in the screenshot, but an illustration is next to the text that grabs and intrigues the user visually. So, this next section goes over the layout of the introduction and the elements included in it.
Since 2002, Afro Introductions has connected thousands of African singles around the world, making it the largest and most trusted African dating site.
With a remarkable member base of over 2.5 million (and growing), we connect thousands of single men and women internationally.
You can even see this technique used on pages for non-profit organizations.
You will also notice these introductions on the websites of freelancers more often than not.
The user sees this first, then their eye is guided to the sentence below, which provides more information.
Next are two buttons: one for a tour, which gives the user more information, and the other to sign up.
As the leader in African dating, we successfully bring together singles from around the world.
For over 10 years, thousands of happy men and women have met their soul mates on Afro Introductions and have shared their stories with us. For a fun, safe and uniquely African dating experience, join free today.
This text is usually made up of two parts, different in hierarchy: a title and an informative paragraph. The “Grabber” Title The first part you see is the title, which should immediately grab you.
Titles are usually very large and styled different than the rest of the typography, so they stand out and become a focal point for users.
The title and other copy in the introduction should grab users and make them feel compelled to take action, but you should also add an attractive illustration or background to entice the user further.