From an impromptu vacation to finding forgotten money in your old jacket pocket, pretty much all of us love surprises.
According to multiple studies and researches, being surprised gives us pleasure, improves our mental health, helps us learn, improves our relationships, intensifies our emotions, and even slows down our perception of time.
The importance of writing great headlines can’t be overemphasized; honestly, it’s just sad when you come across an otherwise great article or story that’s marred by a plain, mediocre headline. A term coined by professor George Loewenstein of Carnegie Mellon university, curiosity gap simply implies the gap that exists between .
Knowing that we don’t know something creates a feeling of deprivation and consequently, we feel compelled to overcome that feeling by finding the missing piece of information. Well, Cal Tech studied volunteers’ brains while showing them trivia designed to generated low and high curiosity.
New research suggests they may have been on to something.
In a study conducted by the Norwegian Business School in Oslo, researchers tested the effectiveness of different headline styles on Twitter and a shopping website.
MRI scans revealed that the second group of participants registered higher activity in the reward centers of the brain.
According to Chip and Dan Heath, authors of Here’s a practical example of this: Remember those strange emails during president Obama’s campaign that got everybody talking? Most of the 0 million Obama raised online came from fundraising e-mails.
Or if you think I’ve missed something important, let me know in comments!
Most dating websites ask you to include a headline, which is the first thing along with your photo and screen name that others see about you.
Your headline is the deciding factor as to whether or not someone will read your profile, and this will be your golden opportunity to capture the attention of potential cyber-suitors, therefore don’t waste it!